Former Wales player and manager Jayne Ludlow gave a blunt assessment while working as a pundit on ITV’s coverage of Sunday’s 6-1 thrashing by England.
“Listening to Rhian, many people may think it’s refreshing to acknowledge mistakes were made, but I think she’s a head coach that’s crying out for support, not necessarily from the people around her but the wider football environment in Wales,” said Ludlow.
“They can’t compete at this level right now. There’s no messing about with that. We’ve lost three games and we’ve lost them heavily. That doesn’t mean we can’t compete in the future.”
It is a matter the FAW continues to address as it seeks to close the gap to those above Wales in Fifa’s world rankings.
Prior to the Euros, the governing body issued a £1m fund towards improving Welsh facilities due to an “explosion” of girls wanting to play football, according to Mooney.
He also says more than £20m has been invested through the Cymru Football Foundation over recent years – adding that the FAW has “revolutionised” how it invests in the men’s and women’s game in Wales.
And given their Euro qualification, 2025 will see the women’s side receive more investment than Craig Bellamy’s men’s side.
“Over the last few years we’ve multiplied our investment into the women’s game,” Mooney explained.
“So in this year, we’ll invest more in the women’s national team than the men’s national team. We’ll have got €1.8m (£1.5m) for participating in the Euros.”
Looking ahead, the FAW expects to announce a new strategy for the Adran Leagues – with Mooney stating there will be a “multi-million pound investment” behind the changes.
The FAW is also expected to announce a “long-term high-performance plan” next year, in line with the FAW’s 150th anniversary.